To facilitate adoption of a new process, which action is most effective?

• A. Assign blame
• B. Ignore feedback
• C. Delay training
• D. Engage champions

Answer: (D)

Lifting adoption hinges on leveraging internal advocates who can model and normalize the new process. Champions are trusted colleagues who embrace the change, demonstrate the new ways in their daily work, and openly share their experiences. When people see peers succeed with the new process, it reduces uncertainty, builds credibility, and creates social proof that the change is workable. Champions can address questions, tailor messages to different teams, and provide hands-on guidance, helping others feel supported as they transition.

Blaming people undermines trust and safety, which makes resistance grow rather than shrink. Ignoring feedback misses valuable insights about real-world challenges and signals that input isn’t valued. Delaying training leaves everyone unprepared, increasing frustration and slowing progress. In contrast, engaging champions creates momentum, trust, and practical support that accelerates adoption.